Lovesac Mayfair's Blog


Happy 10th Birthday LoveSac!

Does anyone remember back in the day when your MovieSac size was lovingly referred to as the Tonolove? (Some of you with really old covers might still see this displayed on the tag of your ancient microsuedes and corduroy covers!) Well, it being our 10th birthday and all, we have a Tonolove to give: namely to you, the people who have been supporting and loving us all these years. For this weekend only, if you purchase any MovieSac with full priced cover, receive $200 off the price of the insert! It’s a great deal and a great time to snag some extra seating for all that family coming into town for the holidays.

We look forward to seeing you in the store this weekend – and here’s to another 10 great years!

Corporate celebrates with cake!



Are You Ready for the Holidays?

Thanksgiving is less than a week away. It’s the first ‘big holiday’ of the season: after that, it’s a downhill sprint through December and onwards to the New Year. Aside from shopping for gifts galore, the holidays mean a lot of other things, too. The onset of winter can mean preparing for a comfy staycation, and the onset of the holidays might mean that you’re about to be bombarded by family, friends, and loved ones. Which leaves the question: are you prepared?

If you’re contemplating putting Grandma on an air mattress or your best friend from college on a couch, we at LoveSac say that you are NOT, as you may otherwise think, ready. How lame are those sleeping options?! Think instead about investing in a PillowSac – without the cover, it extends to the size of a Full Size bed (and can even use Full Size bed sheets!). Thinking Grandma won’t be able to get off of a Sac? Go for Sactionals – four bases pushed together are the same size as a Full Size bed (and LoveSac.com has a fantastic mattress topper to finish the look). Yeah, yeah, someone’s still on a couch if you want to get technical – but we guarantee it’s oodles more comfortable than that spring-ridden pull out you were about to use.

Lacking blankets? Thinking about dragging out that stained thing from the trunk of your car? Think again – it’s not too late to snatch up some clearance King Blankets (for $180) or Love Throws (for $79) in store. Want to really knock your guest’s socks off? Pick up The Bomb Pillow (a bed pillow made of a memory foam core with down and dream fiber fill) to ensure they get the best night’s rest. And when family is involved, a good night’s rest ups your chances of a drama free weekend by about 99%.

So, are you ready for the holidays? If not, stop in and stock up! We guarantee your guests will not leave your home disappointed.

 

Holding out ’til after the first Holiday to make your purchase? Black Friday Sale details will be released on Monday – STAY TUNED!



That’s so last season…

…isn’t always a bad thing! If you have been in our store recently, you might have noticed our Other Comfy Stuff (known fondly here as ‘OCS’) wall decked out in the Artichoke, Mink, and Black Croc Phurs that were so popular in past holiday seasons. While these colors won’t be sticking around the store for long, that’s a good thing for you pre-holiday shoppers.

While supplies last, you can score all of your favorite other Comfy Stuff for a mega-discount. Trust us, there is no better way to show someone you care than giving them something comfy! Snag a few pairs of slippers for when you get invited to those holiday parties and need a ‘just because’ gift. Grab some throw pillows for your son or daughter’s first apartment. Or even get a nice, big King Blanket for yourself. Get ’em while they’re still here – with these prices, they won’t last long!

Prices on the soon to be defunct OCS colors and styles are as follows:

King Blankets: $180 (marked down from $300!)

Love Throws: $75

Slippers: Buy one, get one half off (or one pair for $30)

Throw Pillows: 2 for $30 or 4 for $50

I Want Your Body Pillow: Buy the pillow for $150, get a Phur Case free!



Have you heard about 5 Series?

So, the unthinkable has happened. You walked into your favorite Mayfair Mall Retail Store (LoveSac, derr) with the mild-mannered intention of gently prodding one of the huge, squishy chairs that you can see from the door. (For the unversed, we call those ‘SuperSacs.’) But mid poke, you look over and see the most awesome couch you’ve ever seen. Upon further inquiry, you’re told that it’s called a ‘Sactional.’ It’s sold in separate pieces, Bases and Sides, and works like glorified adult Legos – they even have removable, washable, changeable covers.

But just as you start to fall in love with these amazing, totally functional, modular couches, you realize: even buying piece by piece, they’re just to big for your space. That’s where 5 Series comes in.

5 Series looks and works just like the typical Sactionals – called 6 Series – with two major exceptions. 5 Series are about 20% smaller all the way around (Bases measure 31″Wx26″Dx17″H while Sides measure 31″Wx5″Dx28″H) and they are also sold with covers right away. 5 Series don’t have the same selection of covers as 6 Series, but at any given time we have about three to choose from: Chocolate Velvish, which we have year round, and two rotating seasonal covers. Right now, those two are Black Leather and Bidness Grey Tweed.

Bases for Bidness Tweed and Chocolate are $300, while Sides for those covers are $150. In the Leather, 5 Series Bases are $350 while Sides are $175. Fear not: covers can still be removed, washed (in cases other than the leather), and changed to other styles, which can still be ordered from our custom books.

Thinking of filling a small space? Think no further than 5 Series!

**Thinking of Black Friday? Stay tuned to this space for updates on our amazing, once a year, best-you’ll-ever-see sale.



New Holiday, New Look, New Throw Pillows

Ready to see the new Cigar Brown Leather for 6 Series Sactionals in person? Come check it out! And while you’re at it, take a peek at our brand new Holiday Throw Pillows. From Houndstooth to Red Striped and Plaid, the primarily down-filled line screams ‘cuddle with me and a glass of hot chocolate’ in the most sophisticated way possible.

We don’t normally say this at LoveSac (or in the Midwest in general), but with a set up this comfortable in your house: bring it on, snow. Bring. It. On.

If you love the plush new look of all of our holiday covers and pillows, make sure you stop in and stock up soon: they’re all super limited edition, so once we sell out, they’re gone for the rest of holidays. And trust us, it’ll be a very uncomfortable winter without them.

 

Thinking of trying to hold out ’til Black Friday with the hope your limited edition dream set is still in stock? Stay tuned to this space for details about the 2011 Black Friday Sale – only 14 Days left until the best LoveSac sale of the year!



LoveSac, Welcome to Leather

It’s been a long time coming, but leather is here. It first arrived as Black Leather for 5 Series Sactionals and CitySacs, but ladies and gentlemen, it’s time to welcome Top Grain Cigar Brown Leather for 6 Series Sactionals (and soon to be available in a SuperSac Set)!

Top Grain Leather is at the top of the textile food chain. What better combination is there for a night of culture and world domination over home décor and beast alike than an evening spent in a hide-on-hide marathon sipping Argentinean wine while exploring the depths of postmodern literature with friends of equal intellect in your own comfortable Lovesac living room? Sure, microsuede is nice for the basement, but it won’t bring you the satisfaction — the sense of superiority — that comes from being perched on this Top Grain Leather. Nor will it complement your mahogany humidor.

This is the kind of leather that shows discoloration when stretched, temporarily scars when scratched, and is just begging for human interaction that lasts so long it eventually shows the darker, shiny, worn-in spots where you love to sit and take in your favorite show. This is Top Grain Leather by Lovesac — it doesn’t get any more real than this. Cigar-Brown is a color that works in any room, with nearly any décor, especially when paired with other natural looking fabrics. Cigar-Brown has is the hue and finish that says to someone the minute they walk in the room: “That’s right…it’s real.” Lovesac’s Top Grain Leather makes a statement using perforated panels to create breathable sections that give all Cigar-Brown Leather Covers breathability for the product and your backside. This proper application of contemporary textile technology not only separates Lovesac leather designs from the pack, but brings you a level of comfort and style which cannot be found anywhere else.

Stop in and check it out for yourself – Top Grain Leather will be on display through the holidays, and then like so many seasonal covers before it, it will move into our custom order book. Give a sit!



Sometimes, Floor Model Dreams Really Do Come True

It’s rare, but it happens – sometimes, LoveSac Floor Models real DO go on sale. After changing our floor set to the brand new holiday products (have you stopped in to see them yet?!), we have several Sactional set-ups available for the Floor Model Discount of 25% off. That’s right – 25% off. And did we mention that these particular floor models are all in Custom Order Covers from our brand new Originals Swatchbook?

The set-up includes a LoveSeat Set-Up (2 bases/4 sides) in Camel Tweed, a Deep LoveSeat Set-Up (2 bases/4 sides – flip the bases to make it a standard wide LoveSeat!) with Champagne Velvet Bases and Camel Tweed Sides, and an Arm Chair Set-Up (1 base/3 sides) in Champagne Velvet with 5 Series Tufted Tweed Ottoman. You need not buy the entire set up at once, but arrangements must be bought as they are (for example, the LoveSeats must be sold in the 2 bases/4 side configuration).

It’s a great way to start a set up that you can add on to later! And those of you who are Sac shopping, we do have several fluffed inserts* hanging out in our stock room – those get a 15% discount, a savings that could help you in putting more money towards the cover of your dreams.

Curious? Have questions about the product? Feel free to give the store a call at 414.774.5683. And those of you who are still waiting on the epic, amazing, always worth-while Black Friday Sale: stay tuned – the sale generally isn’t released until the week leading up to Black Friday!

*While new Sacs come vacuum packed – meaning they fit just about anywhere – fluffed Sacs can be quite large. Plan ahead and bring the larger vehicle (preferably one where the seats fold down).